Marketing advice to be had by all!


 

Change the World With Marketing?

“I want to change the world!” It’s the answer I always get when I ask students why they want to work in Marketing. Really?  One after another with the same answer.  No one can ever tell me how they are…

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Innovation Trumps Experience

Innovation trumps experience – most every time! I am reminded of that classic scene from Jerry Maguire where his conscious gets the best of him and he stays up all night writing and printing his Mission Statement – or was…

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Bald on The Fury

It was a big day for me!  Today, I rode the World’s Tallest and Fastest Giga-Coaster, Fury 325 at Carowinds in Charlotte, NC.  That might not mean much to most, but to me… it’s a really big deal! I’ll rewind…

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Take My Advice: Interactive Movie Posters

Harry Potter did it – why can’t Hollywood? Here’s my advice for movie theaters – throw out the framed posters and install screens that show the film previews.  This can be either a touch screen digital ad for a movie…

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Take My Advice: Gift Bags

Here’s the “What” Stores should offer gift bags that are a solid color on the outside and then company branded on the inside. Each gift bag comes with a piece of celebratory tissue paper of the customers choice (birthday, anniversary,…

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Consistency in Branding

Branding matters but consistency in branding matters more. I am what you would call a “Marketing Geek.”  I love the commericals as much as the show itself.  I want the previews during the Movies to last a little longer than…

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